Our History
In the year 1993 a seed was germinated and was named Lucky Steels at the heart of the country, Indore – India. As one of the oldest authorized distributors of JSW Steel Ltd. since year 2005 the company’s fortune lies in distributing steel to a large base of customers in India. With qualitative range, transparent business dealings and timely delivery our products are available in various specifications to suit all the requirements of our customers. Further, we have a team of professionals whose dedicated efforts and cooperative team spirit results in outcome of positive feedback from our customers.

Our Mission
Our mission is to supply high-quality steel products, providing related services and solutions to our client base while utilizing innovative technologies within an environment of motivated employees focused on continuous improvement, highest business standards, work ethics and corporate citizenship, leading to added value to our customers. The company will grow its footprint and enhance its product and services portfolio by means of organic growth and targeted up-and downstream investments. This enables the company to take strategic positions within the value chain to better control the sustainable quality and availability of its products and service
Why us
- Infrastructure – Service Centre for HR/CR Coils well equipped with a 35 metric ton E.O.T. crane and a 7.5 metric ton crane at Rau industrial area, Indore.
- Authorized distributors of JSW steel Ltd. since the year 2005 (one of the oldest).
- Delivery facility so you don’t have to worry about reliable transport.
- Parking Facility.
- Weigh-bridge and crane scale to ensure trusted weight.
- Competitive and transparent pricing policy.
- Same day dispatch/delivery so that you don’t wait.
- Experienced professionals with ethical business practice.